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Sanct Valentin
Reshaping an iconic brand.
- For the premium line of St. Michael-Eppan winery, Sanct Valentin label, I had the great opportunity to design the new bottle and refresh the look of all label lines for its 30th anniversary. The greatest challenge was creating something iconic and different, recognizable at first sight. It represents its strong character, which is different from others. In addition to this, a new dress, a refreshing label with an old style touch, some technical print features that add preciousness and elegance, and the 30th-anniversary pictogram, like an old stamp, simple and clear, all contribute to emphasising the values of this great wine.