PROJECT APPIUS

  • Appius. Creation of an icon.
  • Since 1977 Hans Terzer has borne responsibility for wine production at St. Michael-Eppan Winery, bringing it to the top of the Italian and international wine world in just a few years. “I’ve had the idea of APPIUS in my head for a long time; I just had to wait for the right moment.” During his regular inspections of the vineyards, he found many years ago that individual vines had the potential to produce absolute top wines, due to a very low yield. “I wanted to harvest and develop these grapes separately, creating a completely new and sensational wine – a wine that we at St. Michael-Eppan had not created up until now.” Sourced from various historical vineyards within the municipality of Eppan, the majority is Chardonnay; Pinot Blanc, Pinot Gris and Sauvignon comprise the remainder. “APPIUS is basically fermented and aged in small oak barrels. After twelve months of aging in wood, it then matures on the lees for nearly three more years, inside steel tanks. Agency: Lifecircus.it
  • Appius as collector's piece.
  • So precious an interior indubitably needs a refined exterior. The modern, elegant and minimalist design of the bottle is in keeping with the St. Michael-Eppan philosophy. The dark glass bottle makes it clear that the essence is always invisible to the eye and that we should allow the senses to lead us. Every year, not only the content is reinterpreted but the design of the bottle also changes. The goal is to design a valuable wine collection that will delight wine aficionados around the globe every year. APPIUS is a limited edition: each of the 7000 bottles is numbered. Anyone who would like to supplement his or her wine cellar by acquiring one of the coveted bottles of APPIUS must act quickly. It will certainly be worth your while, because a storage potential of at least ten years or even more has been predicted. Let APPIUS astound you.
Appius 2010
  • Appius 2010
  • For see and appreciate the design of label, we need to interact directly with the bottle, we need to see through reflections of the ambience, through the deep dark of the glass bottle, therefore the label design is an eternal play of light versus dark. The dark glass bottle makes it clear that the essence is always invisible to the eye and that we should allow the senses to lead us. In this first vintage, the concept is a symbol that evokes a strand of grapevine, which grows in a regular way and is always extraordinarily unique, like a DNA filament, like a unique nature creation. It's a simple but extremely expressive design that expresses the born and the uniqueness of this extraordinary and inimitable cuvée. Agency: Lifecircus.it
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Appius 2011
  • Appius 2011
  • Perfection in nature is pure mathematics, visible to us through the extraordinary and sublime creations that every day we see around us, a simple and colorful sunflower, a humble green broccoli, a magnificent oak tree, extraordinary and wonderful creations where a crescendo of infinite numbers, beauty is expressed and capture the attention of our eyes and our heart. In fact, many plants and fruits prefer matrices related to the numerical Fibonacci sequence and the relative golden section. A tribute, therefore, to the nature and to the alchemy of flavors and aromas that Appius brings to us. Agency: Lifecircus.it
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Appius 2012
  • Appius 2012
  • The liveliness and the singularity of this vintage have been captured in an instant, represented by curves and spirals that soar on the bottle to tell emotions that seem to expand and talk endlessly. The style is expressed by the simple and instinctive gesture of a signature that comes to life, it becomes pure creativity, sublime intuition. Agency: Lifecircus.it
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Appius 2013
  • Appius 2013
  • "The truth was a mirror in the hands of God. It fell, and broke into pieces. Everybody took a piece of it, and they looked at it and thought they had the truth.” Rumi Agency: Lifecircus.it
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Appius 2014
  • Appius 2014
  • In this particular vintage, the challenge was to create a label that reflects and give at the first sight an idea of the sophisticated and elegant bouquet of this Appius 2014. Experience in tasting Appius become visually tangible, becomes music and sound harmonics, giving shape, dimensions and colour. These elements have become the driving forces for creating the Appius 2014 best visual expression and also the new label design. From the extraordinary phenomenon called synaesthesia, I tried to represent the sensation of what we perceive during the tasting, of how the bouquet evolves and how its taking structure, not only through the taste and olfaction senses but also through sight. The result is a multicoloured visual metaphor, a simple, effective and eye-catching way to tell something in a different way. Agency: Lifecircus.it
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Appius 2015
  • Appius 2015
  • A multiple and complementary elements, creativity, skill, foresight and research. A primordial cloud of particles, an incessant movement, a combining of elements such as earth, water, light and seasons, passion and insights. A passionate vision of research towards excellence. Agency: Lifecircus.it
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Appius 2016
  • Appius 2016
  • A complex drawing with a pen, a continuous, almost infinite stroke in which the pen never detach from paper surface, an almost irrational, compulsive gesture, a constant and incessant superimposition of lines, where rationality still finds its way, where everything takes shape in a concept, in a form, a star that vibrates as if it wanted to explode. Agency: Lifecircus.it
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Appius 2017
  • Appius 2017
  • A constant dialogue between four golden vertices, where each is a vine, all inextricably linked together, in a continuous vibratory movement that generates the sublime, where wine escape and emerge from the golden cage of creation.
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  • Appius 2018
  • The label of the vintage 2018 is represented by a harmonious and universal dance without time, here finds its being Appius - tireless complex work - unique every vintage. The swirling and poetic composition of the cuvée is manifested in the succession of the elements, a galaxy where the sublime becomes the fulcrum on which everything turns. Agency: Lifecircus.it
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  • Appius 2019
  • Designing and innovating at each vintage for ten years was really a great challenge, and for this special occasion, for this milestone in the Appius collection, I wanted to create a break with the works created in the past, something that could communicate this tenth anniversary differently. Platinum and gold, a combination of elegance and preciousness, a contrast between linearity and roundness, two archetypal shapes that play with each other, a perfect dualism that vibrates within a code that is lost in time. Agency: Lifecircus.it
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