Appius 2019

Agency
Lifecircus.it
Industry
Wine & Spirits
Client
St. Michael-Eppan
Job
Branding / Visual Identity / Logotype / Packaging / Labelling
The excellence of an extraordinary wine encoded in a matrix of gold and platinum.
  • Designing and innovating at each vintage for ten years was really a great challenge, and for this special occasion, for this milestone in the Appius collection, I wanted to create a break with the works created in the past, something that could communicate this tenth anniversary differently. Platinum and gold, a combination of elegance and preciousness, a contrast between linearity and roundness, two archetypal shapes that play with each other, a perfect dualism that vibrates within a code that is lost in time. APPIUS is consecrated in the tenth edition as the wine cult of the Winery. The 2019 harvest, in fact, enjoyed an ideal summer and autumn that allowed Hans Terzer to create a new art piece. The formidable cuvĂ©e is characterized by the fullness of its aromas, graceful in the reflections of its clarity, and above all by an sublime complexity and drinkability.
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