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Livigno
Bring new life to a famous destination brand
- Livigno is one of the most essential and equipped tourist resorts of the Alps, with over one hundred comfortable hotels, offering visitors beautiful holidays close to nature and the alpine tradition all year round. Livigno needed to rejuvenate and evolve its corporate image, brand equity, and the way it interacts with its customers in B2B and B2C. There was a tremendous gap between the quality and variety of offers that Livigno had achieved in the last decades and the promise communicated through the different channels to its target groups. The first important step for the resort was to evolve its logo, trying to create a sign that, in the future, not quickly bring with them the signs of ageing. The logo, in its extreme simplicity, both conceptual and stylistic, gives freshness and innovation in the Alpine resort Livigno, also thanks to the new corporate color, the yellow. Yellow is light; it is the colour of the sun; it is happiness and vitality, and it is the colour more easily perceived by the human eye. The goal was to be perceived as the premium active winter and summer destination in the Alps, both nationally and internationally, whilst retaining its roots. Become a benchmark for sport high-altitude training.